WEBVTT
00:00:29.359 --> 00:00:30.559
What is up, everybody?
00:00:30.719 --> 00:00:32.079
Welcome back to the show.
00:00:32.320 --> 00:00:40.320
I am your host, Harley, joined by my co-host today, Chris, and some very, very special guests.
00:00:40.560 --> 00:00:47.039
Um, I do apologize, I only know one of you, so I'm gonna let you introduce yourselves.
00:00:47.439 --> 00:00:51.439
Um, but the band is gold state, everybody.
00:00:51.759 --> 00:00:56.079
Hey, uh, I'm Ben and I'm Jay.
00:00:56.240 --> 00:00:58.159
That was that was your cue to come in.
00:00:58.399 --> 00:01:00.479
I was I was like expecting more, you know.
00:01:00.640 --> 00:01:03.039
I was expecting you to pick yourself up.
00:01:04.079 --> 00:01:04.319
Mr.
00:01:04.480 --> 00:01:04.719
Q.
00:01:05.200 --> 00:01:05.439
Mr.
00:01:05.599 --> 00:01:05.840
Q.
00:01:06.159 --> 00:01:07.359
Sorry, I apologize.
00:01:07.599 --> 00:01:08.480
Should we do it again?
00:01:08.719 --> 00:01:09.920
Should we go again?
00:01:12.239 --> 00:01:13.680
I'm Ben, I'm the vocalist.
00:01:13.920 --> 00:01:16.799
Boom, now you James.
00:01:16.959 --> 00:01:18.319
Uh you play guitar?
00:01:18.640 --> 00:01:20.159
I do, yeah, yeah.
00:01:20.480 --> 00:01:22.239
How long have you been playing guitar?
00:01:22.879 --> 00:01:25.439
Uh on and off since I was a kid.
00:01:25.599 --> 00:01:32.159
You know, I uh I tried it as a kid as an acoustic, got really bored because I wasn't into punk rock at the time.
00:01:32.640 --> 00:01:39.359
Skate, you know, quit and then discovered punk rock through the likes of Tony Hawke's Pro Skater.
00:01:40.319 --> 00:01:46.560
And uh of course wanted electric instantly at that point, and then it all uh exploded from there.
00:01:47.760 --> 00:01:49.920
Now, Ben, do you also play guitar?
00:01:50.239 --> 00:01:56.159
No, I am the most uh untalented person on the planet.
00:01:56.480 --> 00:01:58.319
I do vocals, and that's it.
00:01:58.480 --> 00:02:00.079
That's it, that's all I can do.
00:02:00.400 --> 00:02:00.959
Cannot play any.
00:02:02.799 --> 00:02:04.000
I can play the recorder.
00:02:04.079 --> 00:02:06.000
I did recorder at school.
00:02:06.640 --> 00:02:21.120
So well, first of all, you can't be the most untalented person because you run one of the most successful alternative music uh TV programs going on right now.
00:02:21.360 --> 00:02:26.080
Nobody's doing what you're doing, so that takes talent in itself, man.
00:02:26.240 --> 00:02:31.360
Um I know we're not here to talk about it, but give us a quick rundown of BSB.
00:02:32.000 --> 00:02:36.400
Yeah, so I am the co-founder and co-host of BSB TV.
00:02:36.560 --> 00:02:48.319
So every week we put anybody that is an up-and-coming artist in front of the celebrities, and I put that, I always do that when I say it because I always feel like it's really weird, you know what I mean?
00:02:48.479 --> 00:02:53.120
Um, but like the people in the music industry that like make a difference.
00:02:53.360 --> 00:02:58.960
Um, if this show is going out after the 27th of February, I can say something really cool.
00:02:59.199 --> 00:03:00.400
Yes, yes, it is.
00:03:00.639 --> 00:03:13.039
So on the 27th of February, we are announcing, which will have been announced by then, that we've got four bands, uh, three bands, sorry, free bands, uh playing Vans Warp Tour 2026 that were discovered off our show.
00:03:13.280 --> 00:03:21.520
Um, literally this week we've just uh announced that two bands were discovered by Summerfest on our show, and I am super jealous.
00:03:21.680 --> 00:03:37.360
One of the bands are on a stage at Summerfest this year with Hot Belly, State Champs, Red Jumpsuit Apparatus, and it was all from them being on our show, and the uh the the talent buyer heard them and was like, these guys, I want them on my lineup.
00:03:37.439 --> 00:03:42.319
So um, are any of them Manicat alumni?
00:03:42.879 --> 00:03:49.120
They're not, no, but one of them I'm pushing the I'm like uh Manicat want them, right?
00:03:49.280 --> 00:03:52.240
Manicat, I I spoke to to Pete today actually.
00:03:52.479 --> 00:03:53.759
Manicat want them.
00:03:53.840 --> 00:03:59.199
I'm gonna try and see if I can get them over the line um to join Manicat because I think that they it'd be a natural fit.
00:03:59.360 --> 00:04:01.919
Um, but yeah, it's uh yeah.
00:04:02.080 --> 00:04:04.159
I mean Manicat's doing bits though.
00:04:04.400 --> 00:04:05.919
Oh yeah, yeah, yeah.
00:04:06.159 --> 00:04:08.319
James, James is killing it over there, man.
00:04:08.400 --> 00:04:14.879
I yeah, I don't I don't know what has happened the past couple of years, but his development over there at Manicat is incredible.
00:04:15.039 --> 00:04:20.399
Yeah, um what does one have to do to become one of these celebrities?
00:04:20.560 --> 00:04:25.759
Like at what points in status am I a BSB a celebrity?
00:04:26.079 --> 00:04:28.720
Dude, you can come well, we you can come on our show anytime.
00:04:28.800 --> 00:04:46.639
Like we do so basically we do like a track of the month thing every month where it's just me and Danny, and it's so weird, like we get record numbers every time we do track of the month, and basically what it is is all the bands that have won track of the week or an industry pick where our guest has selected them as an industry pick.
00:04:46.800 --> 00:04:52.160
We put them all together and we make them fight it out for track of the month, but it's only ever me and Danny that do it.
00:04:52.240 --> 00:05:01.600
So we said that in 2026 we want to get like other podcasts on with us, uh, other people that would like have been really big supporters of the platform and get them to host it with us.
00:05:01.759 --> 00:05:05.199
So there is there is an opportunity, Harley, for you to come on and do that.
00:05:05.600 --> 00:05:06.240
I'm in, man.
00:05:06.319 --> 00:05:08.000
I am 100% in.
00:05:08.240 --> 00:05:11.279
Um another big thing happens next week.
00:05:11.360 --> 00:05:14.160
I noticed the Pikachu and Charmander there.
00:05:14.319 --> 00:05:17.519
Um, Pokemon Day is the 27th.
00:05:18.079 --> 00:05:21.519
Uh are you excited for the 30th anniversary?
00:05:21.759 --> 00:05:23.519
I can't, no, I'm not.
00:05:25.279 --> 00:05:28.480
Because how the how the heck is it 30 years?
00:05:28.639 --> 00:05:34.240
I remember so in the UK we had a store called Woolworths, which James, this will bring back memories for you.
00:05:34.720 --> 00:05:42.639
Um, and I remember every week my dad, my dad, my dad is literally the most like uh regimented person I've ever met.
00:05:42.879 --> 00:05:50.720
So he will like every even now, every weekend, he goes to his local town, they they you know, rooch around the shops, do all of that.
00:05:50.959 --> 00:06:00.079
And I remember as a kid, we'd go into Warworth every Saturday, and I would go up to the Game Boy section and look at all the Pokemon, like red and blue, when it first came out.
00:06:00.240 --> 00:06:11.839
When yellow came out, and I had the chance to catch all free starters, the game changer, but you know, and I remember I'd sit there for weeks and I'd save up my pocket money, and then I'd buy the game, and I uh yeah.
00:06:12.000 --> 00:06:19.439
So, yes, very excited that it's been going strong for 30 years, also very depressed that it's been 30 years.
00:06:19.600 --> 00:06:24.560
Um, I still haven't got a proper open world Pokemon game yet, in my opinion.
00:06:24.720 --> 00:06:29.839
None of them have scratched that surface yet, but I think the Switch 2 does give it the opportunity to do it.
00:06:30.079 --> 00:06:31.920
So come on, Nintendo.
00:06:32.000 --> 00:06:32.560
We'll watch this.
00:06:33.120 --> 00:06:33.839
High hopes, man.
00:06:33.920 --> 00:06:35.040
High hopes for one.
00:06:35.279 --> 00:06:36.079
We're all waiting.
00:06:36.879 --> 00:06:41.439
Um, so let's talk a little bit about uh the new single here.
00:06:41.839 --> 00:06:46.160
Um well, first off, who's the primary lyrist of the band?
00:06:46.800 --> 00:06:54.879
So this is a good one because Danny, who is my co-host on BSP, bear with me one second, I've got background noise and I'm just checking what it is.
00:06:55.120 --> 00:06:55.439
Sure.
00:06:56.000 --> 00:06:58.160
Sorry, I had it just came through in my ear.
00:06:58.319 --> 00:06:59.600
Um, so I apologize.
00:06:59.839 --> 00:07:10.639
Um, so Danny um does a lot of writing, and what what normally happens is so Danny was originally a guitarist for us, and he was like, yo, I don't want to perform anymore, I just love writing you know songs.
00:07:10.800 --> 00:07:18.160
So Danny will send me the shell of a song, and I will then go and kind of just add a bit of flair, add a little bit of my personality on it.
00:07:18.240 --> 00:07:21.600
We kind of discuss the ideas of the songs beforehand.
00:07:21.759 --> 00:07:23.680
Um, we'll throw them to James as well.
00:07:23.839 --> 00:07:32.240
James will then make me sit here and do the most incredibly dull versions of the tracks in my microphone like this, um, so we can get demos together.
00:07:32.319 --> 00:07:36.399
But yeah, it all kind of really does, you know, credit where credit's due, start with Danny.
00:07:36.480 --> 00:07:38.800
So he'll say, Hey yo, I've got this idea for a song.
00:07:39.040 --> 00:07:58.319
Um, there's a track on the on the new album that we're gonna be doing this year uh called Flavor that is completely me, and I'm absolutely ecstatic about it's about my partner, um but it's about how and I I love her, I love her so much, but she has so many different personalities, which keeps everything really fresh.
00:07:58.480 --> 00:08:03.759
But it's like you don't know what flavor you're gonna get today, but you love every different, every different flavor.
00:08:03.920 --> 00:08:05.680
So um very excited about that.
00:08:05.759 --> 00:08:08.079
But yeah, Danny, Danny starts a lot of it.
00:08:08.399 --> 00:08:10.879
How how did uh deep end come about?
00:08:12.800 --> 00:08:16.079
That was a deep end was I'm awful.
00:08:16.240 --> 00:08:31.839
Deep end was the one that I had the least contribution to because when Danny sent it to me, I was like, this is exactly what I would put in a lyric, and how and even the vocal flows and everything that he did was so like it was like he channeled what I normally do.
00:08:32.080 --> 00:08:34.399
So I was like, I I absolutely love this.
00:08:34.559 --> 00:08:52.080
So what I really enjoyed about this one is I connected so much with what he he'd already written, um, that when I went into the studio to do it, it almost in a way felt like I was belting out a cover and I wanted to do it justice because I felt like Danny's baby, you know, and I wanted to make sure that I did, yeah.
00:08:52.320 --> 00:09:00.639
So, but you know, lyrically it's it's one of my favorite because it goes quite dark, but in a fun way at the same time.
00:09:00.879 --> 00:09:04.559
Um and I think that sometimes that that gets lost, you know.
00:09:04.639 --> 00:09:07.840
Some people write really emotional songs, but they're not having fun with it.
00:09:07.919 --> 00:09:16.080
And we just want to everything we do, we just want to have fun, and you know, I think it's kind of got to the point where it's whole Ben's balls to see how high you can sing.
00:09:16.159 --> 00:09:19.840
Um, and deep end is definitely the uh on that one, yeah.
00:09:19.919 --> 00:09:27.679
Yeah, and you guys you guys have a major, major British punk influence, right?
00:09:27.840 --> 00:09:31.360
Like you guys are heavily, heavily influenced.
00:09:31.440 --> 00:09:38.240
It seems to me like um by like the Sex Pistols, I would say is like a huge influence or even blur.
00:09:38.480 --> 00:09:40.879
Um is that kind of accurate to say?
00:09:41.120 --> 00:09:41.600
100%.
00:09:42.080 --> 00:09:47.840
Like we don't like, like we're a pot punk band, but we're from the UK, we listened to a lot of British bands.
00:09:47.919 --> 00:09:48.480
We grew up.
00:09:48.559 --> 00:10:00.799
I mean, Sex Pistols were one of the first bands I think any of us really kind of knew who they were because our parents listened to them, and you know, we had I mean my uncle was listening to bands like that, so I kind of got into that, you know.
00:10:00.960 --> 00:10:03.519
Um, and it was a big start for us.
00:10:03.679 --> 00:10:11.279
Blur, like, I mean, you couldn't go anywhere in the late 90s, early 2000s without hearing blur, you know, they were just everywhere.
00:10:11.519 --> 00:10:19.679
Um, so it's really nice that you picked up on that as well because one of the things that we've always done, and I've said from day one, I am British.
00:10:19.840 --> 00:10:21.679
I don't want to be, but I am.
00:10:21.919 --> 00:10:26.480
Um so I'm gonna utilize my accent to the best of my ability.
00:10:26.639 --> 00:10:36.559
Like when I listen to people fake an American accent, it makes me kind of cringe a little bit because I'm like, yo, we're we're British, sound British, and you know, there's a USP for you.
00:10:36.639 --> 00:10:37.519
So yeah.
00:10:37.840 --> 00:10:48.240
Yeah, I mean, it definitely the especially the um the Sex Pistols influence on specifically deep end, like it's it's so noticeably there.
00:10:48.480 --> 00:10:59.600
Um, but Love Bomb is the one that reminded me far more of Blur, um, especially like the artistic route for the music video.
00:10:59.840 --> 00:11:02.000
Who's directing these music videos?
00:11:02.320 --> 00:11:04.480
That was uh my idea, the music video.
00:11:05.200 --> 00:11:09.039
Along with Charlie, yeah, along with Charlie Smith from Mind Art Visual, shout out Charlie.
00:11:09.200 --> 00:11:12.000
Um, I kind of gave him the idea that this is what I wanted to do.
00:11:12.080 --> 00:11:17.279
And he's like, yo, I know where we can use a green screen, I know how we can make this work.
00:11:17.440 --> 00:11:19.360
Um, let's go do it.
00:11:19.679 --> 00:11:24.639
So yeah, I was like, how would we kind of like incorporate the lyrics?
00:11:24.720 --> 00:11:28.240
He was like, Well, what if love bomb was like a disease that was taking over the world?
00:11:28.320 --> 00:11:34.639
We kind of like, you know, you're reporting it on the news and it's kind of taking effect as time goes on, but we'll keep it real subtle.
00:11:34.879 --> 00:11:36.639
Um, so that's what we did.
00:11:36.799 --> 00:11:50.639
And it was probably, I mean, I've shot so many music videos, but that was my favorite one to date because I felt really like I was in my element having fun, you know, um, with my bright pink hair that I was convinced to get done.
00:11:50.720 --> 00:11:51.360
Yeah.
00:11:52.080 --> 00:11:54.480
Um, it it reminded me a lot of.
00:11:54.639 --> 00:11:58.240
Do you guys remember when the Chili Peppers uh brought John Frashante back?
00:11:58.480 --> 00:12:05.759
And did like this random like six months of them pretending to be news anchors to promote the release of the new album?
00:12:05.919 --> 00:12:06.320
Yeah, yeah, yeah.
00:12:06.559 --> 00:12:08.240
It reminded me just like that.
00:12:08.799 --> 00:12:12.480
It was like 20, like either 2020 or 2021, somewhere around there.
00:12:12.799 --> 00:12:13.360
Yeah, yeah, yeah.
00:12:13.440 --> 00:12:14.559
Yeah, it was new.
00:12:14.720 --> 00:12:17.120
Um, yeah, that's funny.
00:12:17.519 --> 00:12:19.919
Yeah, think of that, but that's really cool.
00:12:20.960 --> 00:12:24.159
It was very much like their like artistic vision, you know what I mean?
00:12:24.240 --> 00:12:28.799
It it also reminded me of like um like Beastie Boys back in the day, yeah, like their music videos.
00:12:29.039 --> 00:12:37.360
It's like this very fun, kind of like uh uh cosplay, you know, putting on the the wig and the fake mustache and stuff.
00:12:37.440 --> 00:12:41.440
Like it's very like cheesy, you know, naked gun type stuff.
00:12:41.840 --> 00:12:46.480
Thing is, I talk about music videos for a living and on PSP.
00:12:46.559 --> 00:12:55.360
And it was like when we went and did that video, it was like kind of gotta do everything I've told ever other bands to do, which is like lose your inhibitions, just have fun, really go for it.
00:12:55.600 --> 00:12:58.320
Because ultimately, your music video is an advertisement.
00:12:58.399 --> 00:13:04.080
If someone's watching a video and you're static and you're not enjoying it, they're not gonna come and see you live, right?
00:13:04.240 --> 00:13:10.399
And if you're having fun and partying and just having a good time, people would be like, These guys, these guys rock, I want to go see them live.
00:13:10.559 --> 00:13:15.600
Yeah, lose your inhibitions, feel the rain on your head, and anything else she said in that song.
00:13:15.840 --> 00:13:16.480
Yeah.
00:13:17.840 --> 00:13:19.679
Energy up, energy up.
00:13:20.240 --> 00:13:29.759
Um, so speaking of uh being so heavily involved in in music videos, um, do you think music videos are a dying art?
00:13:30.159 --> 00:13:30.480
No.
00:13:31.120 --> 00:13:34.720
No, and I know I know this gets said a lot, and I know it does.
00:13:34.960 --> 00:13:47.039
Um I think that music videos are underutilized, is how I want to put it, because I think everybody's got this mindset that we we've all we've all had this mindset because we've all grown up watching MTV.
00:13:47.200 --> 00:13:59.759
In the UK, we had Kerrang and SCUS and other channels of that ilk where every music video was like it looked a million bucks, you know, it looked like it was it was made with a big, big, big budget.
00:14:00.080 --> 00:14:06.799
And I think people have forgotten that like I just said earlier, it's an advertisement.
00:14:07.039 --> 00:14:13.120
Um, so even if it's you, I mean, we watched a video the other day, and I'd love to shout this band out, but I can't remember who it was.
00:14:13.200 --> 00:14:23.600
And their music video was them in the car, driving around their state in America, ordering every fast food place they could, and in between they were singing along to their lyrics in the car.
00:14:23.759 --> 00:14:27.200
And it was, you know, and this was about a month or two ago.
00:14:27.360 --> 00:14:35.360
Um, and I still remember every little bit of it now because they were having fun, and I think that that makes me really connect with the band.
00:14:35.440 --> 00:14:38.159
It's I mean, I'm sad and I really miss the whole thing.
00:14:38.240 --> 00:14:42.080
Do you remember when A Day to Remember used to do the studio diaries and stuff like that?
00:14:42.159 --> 00:14:43.440
And they were great fun to watch.
00:14:43.519 --> 00:14:46.879
I miss all of that because I think you're connecting with people, you know.
00:14:47.120 --> 00:14:53.279
Um, that was music's version of reality TV, and I felt like it had a really strong place.
00:14:53.440 --> 00:14:56.240
So yeah, I mean, James, do you what do you think?
00:15:24.410 --> 00:15:37.770
Yeah, I mean, it's never been it's never been more accessible to make your own video if you know if you can't if you haven't got the budget to to get someone in, it's never been easier and more accessible to to make a high quality video.
00:15:37.930 --> 00:15:46.810
Now you can have a on the new phones or the DJI Pocket 3, anything like that, you can make a really nice video for not a lot of money.
00:15:47.050 --> 00:15:48.890
So yeah, I I'm with Ben on this.
00:15:49.050 --> 00:15:52.650
I think it's under underutilized, underrated still.
00:15:52.810 --> 00:16:03.930
Um you know, you can you can really project your energy, uh project the energy of your song for for a very small budget now, and you know, have it look really polished.
00:16:05.129 --> 00:16:12.890
Do you think that um that music videos as far as uh the result, the resolve per se?
00:16:13.290 --> 00:16:25.210
Um do you think that music videos today compared to music videos, let's say, of the 80s, like late 80s, early 90s, um do you think that they have the same result?
00:16:27.050 --> 00:16:31.610
Um, yeah, they are a lot less story-based now.
00:16:31.850 --> 00:16:33.450
Bring back story-based music videos.
00:16:33.530 --> 00:16:36.170
I want to know, like, I want to bring back story-based music.
00:16:36.570 --> 00:16:37.530
Yeah, do that.
00:16:37.610 --> 00:16:39.930
Like some of my favorite albums are concept albums.
00:16:40.009 --> 00:16:41.370
Anything like Deer Hunter.
00:16:41.530 --> 00:16:42.250
Oh my god.
00:16:42.410 --> 00:16:44.330
Uh, I don't know if you remember Forgive Durden.
00:16:45.129 --> 00:16:45.530
Oh, yeah.
00:16:47.530 --> 00:16:51.290
Their second album, which is literally a musical, is phenomenal.
00:16:51.530 --> 00:16:53.770
I mean, Pink Floyd's the Wall, man.
00:16:54.170 --> 00:16:55.530
Oh, exactly, exactly.
00:16:55.690 --> 00:16:56.330
Come on.
00:16:56.490 --> 00:17:05.930
Um, but yeah, no, I think that I'd imagine music videos today get watched more than they did in the 80s purely because they're more accessible.
00:17:06.089 --> 00:17:10.490
We've got YouTube, we've got loads of different like outlets to view them on.
00:17:10.730 --> 00:17:16.650
Whether or not they have the stay in power in a world of TikTok and short form content is another thing.
00:17:16.890 --> 00:17:24.009
But again, that's why you know I I say this a lot like beeps, hang on, that background music's just coming again.
00:17:24.329 --> 00:17:25.129
What is it?
00:17:25.769 --> 00:17:26.650
Sorry.
00:17:27.690 --> 00:17:28.970
God, honestly.
00:17:29.210 --> 00:17:32.330
Um, but yeah, no, it's I think I've just fixed it.
00:17:32.410 --> 00:17:33.210
Hang on.
00:17:33.450 --> 00:17:35.450
I'm gonna I'm gonna I'm gonna punch it in a minute.
00:17:35.690 --> 00:17:36.090
Go away.
00:17:36.250 --> 00:17:36.890
Go on.
00:17:37.450 --> 00:17:44.730
Um, but yeah, I think that um instead, I think what people have to do is be really creative.
00:17:44.890 --> 00:17:48.890
And I say this a lot that people follow trends way too much.
00:17:48.970 --> 00:17:58.330
So they see like, you know, like say that it becomes a TikTok trend to eat an apple in like, you know, without opening your mouth or something, I don't know, like just a random trend that becomes viral.
00:17:58.650 --> 00:18:00.970
Every band starts to do the same thing.
00:18:01.210 --> 00:18:11.370
And I remember when uh Shout Out Bagnolia Park, they really smashed it when they were like, We're gonna put our music video out there until Blink182 see it, and they did it every day, every day.
00:18:11.529 --> 00:18:16.730
But then every band started doing it, so the potency of that idea just went womb, you know?
00:18:16.890 --> 00:18:17.210
Right.
00:18:17.450 --> 00:18:25.930
And I think that you've just got to be creative, think of something really, you know, strong and unique, really, to make it stand out.
00:18:26.250 --> 00:18:31.130
I I heard something today that scares me for the industry as a whole.
00:18:31.289 --> 00:18:39.130
I had somebody today tell me about a country artist, and their exact words were, you have to check him out, he's great.
00:18:39.610 --> 00:18:44.490
So I proceeded to Google said country artist, and I said, What song should I start with?
00:18:44.730 --> 00:18:49.850
And he said, I don't know any of his music, I just think he's cool.
00:18:49.930 --> 00:18:52.250
I see his videos online all the time.
00:18:52.490 --> 00:18:53.930
I like what he does online.
00:18:54.569 --> 00:19:04.009
And he proceeded to show me a lot of videos that were vlog style videos, but he didn't know a single song, but already was completely invested in an artist.
00:19:05.130 --> 00:19:22.809
I I think that might be moving towards the equivalency of how we viewed music videos in the 80s and 90s because there are music videos that I may not have liked the song, but I recognize the video so well that I like the song, if that makes sense.
00:19:22.970 --> 00:19:24.250
Yeah, yeah, yeah, yeah.
00:19:24.490 --> 00:19:38.890
It's it's funny because I see it as I mean, there's there's a lot of bands that I see that get they they sign really cool deals and stuff, and it's not off the back of them having good music, not that their music's bad, but it's because they're social numbers.
00:19:39.289 --> 00:19:46.490
So everyone's trying to get the social game on point, and you'll find in more and more bands won't play live shows until they've got a social follow-in.
00:19:46.890 --> 00:19:50.890
Um, and I've seen that I've I've been in my my other project, we did the same thing.
00:19:50.970 --> 00:19:59.130
Like we were like, hey, let's just not play any live shows, let's release a load of music, let's get it out there, let's see if we can get people to pick it up, and then let's play some shows.
00:19:59.289 --> 00:20:09.370
And it worked, but you know, for that first sort of like 18 months of being a band, we didn't do anything that your traditional band would do, which is like play shows and you know, and all of that.
00:20:09.450 --> 00:20:12.330
And I think that's kind of where we've gone now.
00:20:12.569 --> 00:20:19.049
Um, there's a lot of TikTok artists out there that make it on TikTok before they even play a show, you know.
00:20:19.210 --> 00:20:19.450
Right.
00:20:19.610 --> 00:20:21.049
Like, look at like Swaco.
00:20:21.130 --> 00:20:26.730
Swaco got such a big following on TikTok before he started touring and stuff.
00:20:26.890 --> 00:20:28.330
Um, and I was obsessed, you know.
00:20:28.410 --> 00:20:32.970
I'd had Swaco on TikTok and then went, Oh, I've got Spotify, this guy, like he sounds amazing.
00:20:33.210 --> 00:20:40.809
Um and then yeah, and it the the rest kind of followed afterwards, which feels a bit of a reversal from traditional, if that makes sense.
00:20:41.930 --> 00:20:45.529
I've just literally got back from seeing a band that got big on TikTok, you know.
00:20:45.690 --> 00:20:46.090
Yeah.